Taking Attendence

In terms of dollars the number of tickets sold is the most important number. Whether anyone occupies the seat is only important if the product being put on the field is the issue rather than the extreme cold or driving rain. Lokk at it this way if you buy a Big Mac and don't eat it. McDonald's still made money. The concern should be the reason you did not it the sandwich. Although Marketing 101 will give all four equal billing PRODUCT is the most important of the four P's. The better the product the more people will seek it out. A bad product will not sell regardless of pricing, promotion, or place.

Name of the Gate--A good article on counting fans.

MAC Attendance Problems and the solution is to bundle the tickets.

University of Buffalo and other not meeting the 15,000 minimum