ESPN tries to complete the story in college football before that story has ever been written in the first place. Last year, the Michigan-Ohio State game was hyped on the final Saturday of September, almost two months before the game…
...No one at ESPN, though, seems to have paid any attention. Throughout August, and especially as the season approached, ESPN did extensive week-by-week projections of how the season and its rankings would play out. Can't anyone in Bristol realize how this poisons the well and predisposes people to cognitively frame the season before it has even begun?
In a moment of honesty Robert Smith appearing on ESPN’s College Football Live in the 25 hour build up to the LSU v. MSU game voiced the family secret (that only those that are blind or in deep denial have not already figured out) when he told us the advice given to him by Lee Corso, “Sell the game, sell the game.” ESPN is neither in the information like a reporter nor even the entertainment business they are existence to sell the fact that your eyeball are looking at that screen. Returning to our Weather Channel example there is no real reason Jim Cantore is on the beach in North Carolina other than the visuals (and people will stay tuned to SEE).
Anyone watching ESPN for the past five days knew that the two marquee game they were selling: Notre Dame v. PSU and VT v. LSU. Most consumers had the choice of close to a dozen games even before getting to the pay per view tier. Among those other games were some great stories such as the overtime games of Fresno State v. Texas A&M or La. Tech v. Hawaii and many others obscured by the birght light from Bristol. Even on the day ending wrap up the focus was on a few games and not much outside the Disney Sports universe.
Getting back to the topic of Matt Zemek invest your limited college football time reading everything he writes and turn off the infomercial that is ESPN.
Weekly Affirmation Sep 4, 2007
Instant Analysis: Virginia Tech-LSU
Instant Analysis: TCU-Texas
Instant Analysis: South Carolina-Georgia
Instant Analysis: Oregon-Michigan
Instant Analysis: Miami-Oklahoma